Omega and James Bond: Overview and Live Pricing

Posted by Charles Tian on September 16, 2020

Omega’s partnership with the James Bond franchise has been one of the most prominent features of luxury watches in popular culture in recent memory. Since GoldenEye in 1995, James Bond has worn an Omega (or multiple Omegas) on his wrist as he saves Great Britain and everyone else from the world’s most dangerous supervillains.

© Omega

The watches are a perfect part of the Bond attire – and not just for show either. We’ve seen several examples of Bond using his watch to get himself out of trouble, or save the day. In GoldenEye, the helium escape valve is repurposed as a remote detonator. In The World is Not Enough, he deploys a grappling hook from underneath the crown.

The James Bond arc starring Daniel Craig comes to a close in the next couple months, with the release of No Time to Die scheduled for November 20th, 2020. Craig has confirmed that this will be his last Bond film, which means it’ll also likely be the last time we see him wearing an Omega Bond watch on screen.

So, we thought there’s no better time to provide a comprehensive overview of all the Omega watches that have been worn in the Bond movies. Each watch featured in this article will be accompanied by live pricing from the WatchCharts Price Guide.

GoldenEye (1995)

Omega Seamaster Professional 300M Quartz ref. 2541.80.00

GoldenEye marked the beginning of the partnership between Omega and James Bond. It was also the only Bond film to feature a quartz Omega.

Previously, Bond was primarily known for wearing the Rolex Submariner, although he had also worn various Seiko digital watches and chronographs from Breitling and Rolex.

Recognizing the value of product placement, the Bond franchise decided to start a bidding war for the brand that was to become their official watchmaker. Omega won the war, stressing their long-standing association with the British Royal Navy to convince fans that a real-life Bond would indeed wear an Omega.

Tomorrow Never Dies (1997), The World is Not Enough (1999), Die Another Day (2002)

Omega Seamaster Professional 300M ref. 2531.80.00

In the next three films, Bond wears the mechanical version of the quartz watch featured in GoldenEye. This Seamaster 300M model was in production between 1993 and 2005, making examples readily available for relatively inexpensive prices.

We also see this watch being modified to serve various tactical purposes in these films, something that we won’t see in a Bond film again until more than a decade later.

Casino Royale (2006)

Omega Seamaster Professional 300M ref. 2220.80.00

Omega Seamaster Planet Ocean ref. 2900.50.91

The first film to feature Daniel Craig as Bond also features two Bond watches, a Seamaster Professional 300M and a Planet Ocean. In Casino Royale we hear the famous dialogue between Bond and Vesper Lynd on their train ride to Montenegro. “Rolex?” assumes Vesper of the watch Bond is wearing. “Omega,” Bond replies.

Quantum of Solace (2008)

Omega Seamaster Planet Ocean ref. 2201.50.00

In Quantum of Solace, Bond yet again wears a Planet Ocean, with Omega deciding to give more screen time to this higher end Seamaster model.

Skyfall (2012)

Omega Seamaster Planet Ocean ref.

Omega Seamaster Aqua Terra ref.

Skyfall features yet another Planet Ocean, and perhaps one of the most beloved Aqua Terra models Omega has ever released. The Aqua Terra Skyfall is a reasonable 38.5mm in diameter, showing that the modern Bond doesn’t only wear chunky dive watches as was popular during the time (and frankly still is).

While the Aqua Terra Skyfall still trades significantly below its retail price of $5,500, prices have slowly started increasing in recent years. This model is subtle, relatively rare and doesn’t pop up for sale too frequently.

Spectre (2015)

Omega Seamaster 300 ref.

Omega Seamaster Aqua Terra ref.

In Spectre, Bond retains the Aqua Terra, though he decides to opt for a larger 41.5mm size and the upgraded master co-axial movement. However, he swaps out his Planet Ocean for the more vintage-inspired Seamaster 300, fittingly worn on a Bond-style NATO strap.

Spectre is also the first Bond film since 2002’s Die Another Day that featured gadgets built into the watch. In the film, a grenade is activated via the crown. The reintroduction of a gadget watch was an idea was actually proposed by Daniel Craig himself.

No Time to Die (2020)

Omega Seamaster Diver 300M ref.

The finale of the Daniel Craig era sees Bond once mixing things up with a more exotic design and materials. The No Time to Die edition Seamaster Diver 300M features a case constructed of titanium, a matching titanium mesh bracelet, and faux-tina lume on the dial. While the faux-tina and mesh bracelet may not be for everyone, it’s certainly a different look than what we’re used to from Omega.

What are your predictions for No Time to Die? Which Bond film or watch is the best? Chime in below!


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