Blog Posts by Jason Swire

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Vacheron Constantin: Endgame Watches Part 3
Posted by Jason Swire on March 10, 2021

If such a thing as an underdog could exist within the rarefied realm of the Big Three Swiss watchmakers, it would be Vacheron Constantin. Collectors and speculators alike fawn over Patek Philippe, and to a slightly lesser extent the Royal Oak in all its incarnations from Audemars Piguet, but Vacheron is often overlooked. There are […]

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Patek Philippe: Endgame Watches Part 2
Posted by Jason Swire on February 24, 2021

Many collectors consider Patek Philippe to be one of the most prestigious watch brands in the world. While there are other high-end watch brands that might match or even exceed the storied Swiss manufacture in some aspects of watchmaking, Patek Philippe stands apart for two main reasons. Firstly, a Patek watch almost always appreciates in […]

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Audemars Piguet: Endgame Watches Part 1
Posted by Jason Swire on February 10, 2021

Audemars Piguet was founded in 1875 by two Swiss watchmakers in Vallée de Joux, Jules Louis Audemars and Edward Auguste Piguet. The company is still owned by its founding families to this day and has never ceased production, and over its 146-year history has created some of the world’s most complicated timepieces. Along with Patek […]

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Grand Seiko: Surprisingly Affordable
Posted by Jason Swire on January 27, 2021

Amongst enthusiasts Grand Seiko is known as perhaps the biggest value proposition in luxury watchmaking. The manufacture was almost unknown to Western markets only a decade ago, catering primarily for the Japanese domestic market and only occasionally imported overseas by the few “in the know”. Now Grand Seiko can be found in high-end watch stores […]

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Panerai: Surprisingly Affordable
Posted by Jason Swire on January 13, 2021

Officine Panerai was founded in Florence, Italy in 1860 by Giovanni Panerai, initially as a watchmaking school, repair workshop and point of sale for imported Swiss watches. By the early 1900s Panerai had secured contracts with the Royal Italian Navy, supplying them with watches and precision military instruments. Marie and Pierre Curie’s discovery of radium […]

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A Casio for Every Budget
Posted by Jason Swire on December 22, 2020

When it comes to Japanese watches, three main brands dominate the landscape; Seiko, Citizen, and Casio. Each have their own areas of expertise and emblematic watches, and appeal to different demographics of watch collectors. While both Seiko and Citizen offer a dizzying array of watch collections at almost every conceivable price point, Casio is more […]

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IWC: Surprisingly Affordable
Posted by Jason Swire on December 08, 2020

Schaffhausen-based International Watch Co is a manufacture with a rich history, founded by an American watchmaker named Florentine Ariosto Jones way back in 1868. Now a subsidiary of the Richemont group, IWC is the most aviation-focused of the groups’ brands and arguably its best producer of luxury tool watches designed to be worn every day. […]

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A Citizen for Every Budget
Posted by Jason Swire on November 25, 2020

When you think of Citizen watches, what likely comes to mind are inexpensive quartz watches of little interest to the serious collector. Even the brand name “Citizen” implies wristwatches for the masses, rather than anything exclusive or luxurious. And while Citizen do make a dizzying array of affordably priced watches, much like Seiko, they also […]

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Opinion

Five Awesome Tudors That Aren’t Black Bays
Posted by Jason Swire on November 11, 2020

Tudor was once best known as the affordable subsidiary of Rolex, where one could purchase a robust timekeeper sans the luxury and associated price tag of the brand’s big brother. In 2012 that perception began to change with the introduction of the Black Bay collection, Tudor’s most successful modern collection of watches which drew inspiration […]

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Breitling: Surprisingly Affordable
Posted by Jason Swire on October 28, 2020

Breitling occupies a rather unique niche in the world of luxury watches. The brand is strongly linked with aviation, and unlike many of its competitors who focus on the clean legibility of a classic 3-hander “pilot’s watch”, Breitling tends more towards providing as much functionality as possible. Chronographs are their forte, sometimes even paired with […]

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Reference

A Seiko for Every Budget
Posted by Jason Swire on October 14, 2020

There’s a good reason Seiko has become the household name it is today, even among those who do not collect or even wear watches. The company has been around for a very long time, beginning its life as a humble watch and jewelry shop in Ginza, Tokyo in 1881 and shortly afterwards adopting the name […]

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Market Assessment

Rolex: Surprisingly Affordable
Posted by Jason Swire on July 29, 2020

Rolex watches have a certain something about them. They are first and foremost tool watches, meant to tell the time reliably and accurately for generations, but unlike many other makers of robust timepieces a Rolex is also synonymous with luxury and success. Many of us aspire to one day own a Rolex, but this is […]

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