WatchCharts is your guide to the luxury watch market.

Finding your next watch is hard. Finding the right price to pay is harder. We can help.

Using WatchCharts, you can easily browse listings on forums and eBay, research market prices for thousands of watch models, and check seller feedback on Watchuseek, Reddit WatchExchange, and RolexForums.


WatchCharts

What is WatchCharts.com?

WatchCharts.com exists to help you research, discover, and purchase your next watch – at a fair price. We show you listings from the most popular watch marketplaces on the internet – sites such as Reddit WatchExchange, Watchuseek, and eBay, all with a clear view of what’s a great deal.

We understand the challenges when it comes to buying watches online. You probably have questions about which watch to buy, how to buy it, and what price to buy it at. WatchCharts helps by showing you price ratings for over 10,000 unique watch models on the pre-owned market. We also compile seller feedback and listing history to make it easy to determine whether a seller is reputable.

Why did you make this site?

WatchCharts is founded and run by a team of passionate watch enthusiasts. As individual collectors who frequently buy and sell online, we understand the amount of time and research that goes into every single transaction. We’d spend hours browsing WatchRecon to find our next watch, or looking for old listings on watch forums and eBay to get an idea of the fair market price. But through our collecting journey, we realized that these existing methods were both tedious and not comprehensive.

We knew there had to be a more efficient and accurate way to browse and understand the market as private collectors. And so WatchCharts.com was born out of our desire to build a tool to solve this problem for ourselves. As the site has grown in popularity, we’ve been continually working to expand both the depth of our pricing analysis and the breadth of our dataset, to deliver the best possible experience for our users.

For too long, market price data for luxury watches has stayed exclusively in the hands of dealers. As individual collectors, this lack of transparency hurts our ability to negotiate and make informed decisions. Whether you’re buying or selling, we hope that WatchCharts can empower you to go into your next transaction with greater confidence.

How can I buy or sell watches on WatchCharts?

WatchCharts is a listing aggregator and search engine, which is a fancy way of saying we show you listings from multiple external sites in one place. This makes it easy for you to browse and search across different watch trading communities.

For each listing on our site, we provide a link back to the original site that we indexed. If you want to make an inquiry, you can do so by following that link and messaging the seller on the external platform.

At the moment, we don’t have a way for you to sell your watch directly on our platform. If you’re looking to make a sale, we recommend communities such as Reddit WatchExchange and Watchuseek. You can also sell your watch on eBay.

How can I get in touch?

We’d love to answer your questions or get your feedback. You can reach our founder Charles Tian by sending an email to charles@watchcharts.com.

Our Data

Where do you get your data from?

We index listings from various online watch sales platforms. We primarily focus on private sales communities within the United States. The biggest ones are Reddit WatchExchange and Watchuseek. For each listing, we extract key information such as the brand, model, asking price and whether the listing was sold or not. We use this data to determine a market price for each watch, and show you what price you should be paying.

How do you determine the fair market range of a watch?

We created our own custom method to calculate the market price and fair market range of each watch in our database. The actual algorithm is kinda complicated, but it takes into consideration factors such as recency of data, volume of data, and outliers. It should also be noted that we only look at sold listings to determine market prices, since the asking price doesn’t matter unless the watch is actually sold.

What is the difference between your prices and what’s on a brand website?

The prices that you’ll see on a brand’s website are referring to as list prices. You might also hear these prices referred to as MSRP (manufacturer suggested retail price), RRP (recommended retail price), or SRP (suggested retail price). This is the price that the manufacturer, or brand, suggests that dealers sell the product at. The list price for a watch is completely up to the manufacturer, and in no way represents whether consumers are willing to pay that price for the watch.

On the other hand, the prices that you see for each watch model on our site are market prices. These prices are based on sales data from the secondary market, which means the transaction did not involve the manufacturer or an authorized dealer. That doesn’t necessarily mean the watch is pre-owned. For example, someone could buy a watch from an authorized dealer, never take it out of the box, and sell it to someone else.

When it comes to watches, the market price is primarily determined by the supply and demand of a particular model. When the supply is low but demand is high, the market price goes up. That’s why you might see online dealers asking upwards of $17,000 for a Rolex Submariner Hulk when the price listed on Rolex’s website is only $9,350. On the other hand, the list price is not directly affected by supply and demand.

You can refer to the previous two questions for information on where we get our data and how we come up with these prices.

Do you have price data for new watches?

Not yet. At the moment we are primarily focused on price data on the secondary market.

There’s actually two parts to this problem: first, showing the list price of a watch, and second, showing the out-the-door price you’ll actually pay at a brand boutique or authorized dealer.

We do have plans to attempt to show list prices for all modern watches, though this is challenging since prices will change over time and based on region.

The out-the-door price is difficult to determine, and depends on a variety of factors: location, your relationship with the dealer, and how desperate the dealer is to make a sale. For the most in-demand watches, don’t expect to be able to walk in as a first-time customer and make a purchase, or even get on a waitlist. Some brands also don’t allow dealers to give discounts at all – though we’ve heard stories of this still happening under the table.

How do you determine if a listing price is great/fair/high?

We calculate a fair market range for each watch model in our database. When we see a listing come up for a particular model, we assign it a price rating of Great Price, Fair Price, or High Price. You’ll see this rating next to the price of each listing. If we cannot determine the watch model being sold in a listing, we indicate that the listing has no price rating.

The listing is rated as Fair Price if the asking price is within the fair market range. It is rated Great Price if the asking price is below fair market range, and High Price if the asking price is above fair market range.

How do I know that I can trust your prices?

We understand that it’s difficult to pin a single price or even price range on a watch on the secondary market. The price obviously depends on a variety of factors: location, condition, presence of box/papers, etc.

That being said, we do our best to provide our data as transparently as possible. In addition to showing market prices, we also invite you to view our charts and the raw data. We hope that they will provide some additional context to the raw numbers, and we invite you to draw your own conclusions in terms of finding a price that you’d be willing to pay.

In the near future, we will also be showing a confidence score for each watch. The confidence score will be determined by the quality, volume, and recency of our data. It’s basically our way of telling you how much we trust our own prices for each watch.

Why is the price rating missing from some listings?

In order to show a price rating for a particular listing, we must first be able to identify the model of watch that is being sold. Whether or not we are able to do so depends on whether the model exists in our database, as well as if the seller explicitly provides the model in their listing description.

For example, you might know the seller is selling a Rolex Submariner Hulk based on the photographs alone, but our engine needs to see the reference number (116610LV) somewhere in the title or description in order to tell that it’s a Hulk.

Furthermore, after identifying the watch model, we must have sufficient existing data for that model in order to provide a price rating. So if a price rating is not shown, it means we either can’t identify the model, or don’t have enough data on the model.

I can’t find price data for a particular model. What’s the deal?

Most likely, it’s because the model simply doesn’t exist yet in our database. At this point we are able to identify over 10,000 unique watch models, but there are probably hundreds of thousands of models out there that from enthusiast brands – especially when factoring in vintage and microbrands.

We focus on covering the most popular models from the most popular brands – but it’s a time consuming process that involves a lot of manual work. We’re always adding more models to our database to increase our coverage. If there’s a model you’d like added, please let us know by emailing watchcharts@watchcharts.com.

How do you handle variations in dial color, strap/bracelet, etc?

It depends on how the brand distinguishes between these variations. For example, Omega uses distinct reference numbers for each dial and strap variation. For example, a blue dial Seamaster Aqua Terra on a bracelet has the reference 220.10.41.21.03.002, while the same watch on a leather strap has the reference 220.13.41.21.03.002. In this case, we will have a separate model page for each variation.

Rolex also has distinct reference numbers for each of their variations on the same model – for example, an Oyster Perpetual 39 has the reference number 114300-0001 for the rhodium dial, 114300-0002 for the grape dial, 114300-0003 for the blue dial, etc. However, these exact reference numbers are not used colloquially, and everyone just refers to all these watches as the reference 114300. As a result, in these instances our data does not distinguish between such variations.

In the future, we hope to used more advanced automated techniques to distinguish between such differences even when they are not represented in the reference number.

How often is your market data updated?

We’re on the lookout for new listings every minute of every day. When we find a new listing, we will send out alerts for it immediately, and it will show up on our Listings page within minutes. Using this data, we recalculate market data for all of our models once per day.

I noticed an issue on a listing page. How do I report it?

You can report a listing using the red exclamation mark icon on the top right of each listing page. You must be logged in to leave a report. Please provide a reason and description for the report and we will review it.

Account

Why should I create a WatchCharts account?

There are many benefits to signing up on WatchCharts! By creating an account, you’ll be able to:

You can create an account by going here.

What are price alerts? How can I create one?

Price alerts allow you to get email notifications whenever we find a new listing for a particular watch you’re interested in. They’re a great way to be the first to find out about great watch deals. For an in-depth guide on how to create and manage alerts, click here.

I created an alert without signing up for an account. How do I unsubscribe?

You can still manage your alerts even if you created them using your email address and not an account. Simply head over to the Alerts page to do so. You may need to re-enter the email address that you used to create the alerts if prompted.

How can I track the value of my watch collection?

WatchCharts Portfolios make it easy to track the price history of your collection, wishlist, or any other group of watches that interest you. To learn more about how to use WatchCharts Portfolios, check out our guide here. Note: you will need to sign up for a WatchCharts account in order to use this feature.

How can I save a listing and come back to it later?

You can use our Bookmarks feature to save listings that you see on our site. To do so, just look for the bookmark icon on the top right corner of each listing. Check out the Bookmarks guide for more detailed instructions. Note: you will need to sign up for a WatchCharts account in order to use this feature.

Buying/Selling

Should I buy watches new or pre-owned?

There are a variety of factors to consider when deciding on whether to purchase a watch new or pre-owned. Depending on the model, it may make more sense to buy some watches new and others on the secondary market. Here’s what you should take into account.

Availability

While we’d all like to purchase a Rolex Daytona or Hulk at retail, it’s simply not an option for most of us unless we want to get on a waitlist measured in years – if we can even get on the waitlist at all. For such models, buying on the secondary market is more feasible despite the price premium.

This doesn’t necessarily mean that you have to buy the watch pre-owned though. While the warranty card won’t be in your name, it’s possible to find examples in brand new condition with the original stickers – though be prepared to pay even more for such examples.

Warranty

Another major factor to consider is how much you value a factory warranty, or a warranty card in your name. You’ll have to buy from an authorized dealer if you want the latter or a full-length warranty. But with Rolex and Omega now offering standard 5-year warranties on all their new watches, and other brands like JLC offering 8 years, it’s very possible to buy a pre-owned watch with majority of factory warranty remaining.

Peace of Mind

The fact of the matter is that there is greater risk involved in purchasing pre-owned. The most important thing here is to buy the seller; only purchase from reputable secondary market dealers or individuals with strong feedback history. If possible, conduct the transaction in-person at a safe public location, such as a bank or police station. While buying from an authorized dealer is always the safer option, there are great deals to be had on the secondary market if you put in a bit of work to find them.

Value Proposition

This brings us to the most compelling reason to buy pre-owned. Like cars, the vast majority of watches depreciate significantly when purchased new. It’s possible to find watches from many reputable brands, such as Omega, IWC, Panerai, Sinn, and more, at discounts of 50% or more when purchasing pre-owned.

By purchasing watches pre-owned, you can ensure that you want take a significant loss if you ever decide to sell your timepiece. In fact, if you’re smart with your transactions, it’s a great way to experience many different watches without actual expenditure of capital.

Should I buy from a dealer or private party?

When buying your watch pre-owned, you’ll also have to decide whether you want to purchase from a secondary market dealer, or from a private seller.

In many situations, particularly with rarer models, purchasing from a dealer may be the most feasible option. Many such models do not change hands very often, and you’ll most likely have to wait a long time for the right listing from a private seller.

However, when you can find the watch you want via private party, you’ll most likely be able to get a decent discount compared to purchasing from a dealer. Generally speaking, private party prices are about 10% to 20% lower than dealer prices. This is because dealers have more overhead and are more interested in making a profit, while private parties are more interested in a safe but quick transaction.

Regardless of the option you decide, it’s important to make sure that the party you’re buying from is reputable. RepCheck lets you quickly check the feedback and listing history of Watchuseek, RolexForums, and Reddit WatchExchange sellers.

Are watches a good investment?

While certain watches, particularly vintage ones, have proven to be a good investment over the years, we don’t recommend that you purchase watches based on the expectation that they appreciate in value.

At best, the vast majority of watches prove to be a solid store of value. However the value retention is unlikely to match inflation over the long-term, especially considering additional factors such as insurance and servicing costs. You’re much more likely to better off putting your money in an index fund.

Fundamentally, we recommend that you buy the watches that you like at a price that you think is fair. When buying pre-owned, you can save yourself from depreciation and find some great watches at compelling prices.

Is it safe to buy and sell watches online?

Buying watches online gives you access to a much larger variety of watches than you can find at any brick and mortar location, while selling privately online gives you the best chance at maximizing the value you’ll get for you watch. However, while there are numerous advantages to transacting online, you should also be aware of and do your best to protect against risks.

Buying and selling watches online is quite safe if you do so intelligently. That means vetting the other party properly, and choosing the method of transaction carefully. Performing transactions with buyer/seller protection via PayPal, or a third party escrow service, gives you recourse if something goes wrong. It’s also possible to find buyers and sellers online and arrange an in-person transaction.

How do I know if a buyer or seller is reputable?

When buying or selling to a dealer, you can usually find reviews for that dealer posted on Google, Chrono24, eBay, or other sites on the web. Distrust reviews that come directly from the dealer’s website, as these could be manipulated. Look for dealers with strong transaction history.

When buying or selling to a private party, look for feedback from other members of the community. Some watch trading forums have built-in systems for reporting user feedback. The easiest way to check a user’s feedback on Watchuseek, Reddit WatchExchange, and RolexForums is using WatchCharts RepCheck. RepCheck allows you to easily see a user’s listing and transaction history, and makes you aware of any potential negative feedback that they have received.